Marketing / Steven J. Skinner
Material type:
TextPublication details: USA : Houghton Miffline Company, 1990Description: xxiv, 117 pISBN: - 9780395472088
- 658.8 Sk34
Contents:
the nature of strategic marketing;
analysis for marketing decisions;
product decisions;
price decisions;
distribution decisions;
pramotion decisions;
strategic implementation and selected applications
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
UE-Central Library | 658.8 Sk34 (Browse shelf(Opens below)) | Available | T1460D |
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| 658.8 P426 Essentials of marketing : | 658.8 P426 Essentials of marketing : | 658.8 P426 Essentials of marketing : | 658.8 Sk34 Marketing | 658.8 Y928 Marketing management | 658.8 Y928 Marketing management | 658.8 Y928 Marketing management |
the nature of strategic marketing;
analysis for marketing decisions;
product decisions;
price decisions;
distribution decisions;
pramotion decisions;
strategic implementation and selected applications
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