Marketing (Record no. 11654)
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000 -LEADER | |
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fixed length control field | 00663nam a22001817a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200713121403.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 181105b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780395472088 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | PK-IsLIS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | Sk34 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Skinner, Steven J. |
245 ## - TITLE STATEMENT | |
Title | Marketing |
Statement of responsibility, etc | / Steven J. Skinner |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | USA : |
Name of publisher, distributor, etc | Houghton Miffline Company, |
Date of publication, distribution, etc | 1990 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiv, 117 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | the nature of strategic marketing;<br/>analysis for marketing decisions;<br/>product decisions;<br/>price decisions; <br/>distribution decisions; <br/>pramotion decisions; <br/>strategic implementation and selected applications <br/> |
Withdrawn status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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UE-Central Library | UE-Central Library | 05.11.2018 | U.E. | 658.8 Sk34 | T1460D | 26.11.2019 | 05.11.2018 | Books |