Marketing / Steven J. Skinner
Material type: TextPublication details: USA : Houghton Miffline Company, 1990Description: xxiv, 117 pISBN:- 9780395472088
- 658.8 Sk34
Contents:
the nature of strategic marketing;
analysis for marketing decisions;
product decisions;
price decisions;
distribution decisions;
pramotion decisions;
strategic implementation and selected applications
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | UE-Central Library | 658.8 Sk34 (Browse shelf(Opens below)) | Available | T1460D |
the nature of strategic marketing;
analysis for marketing decisions;
product decisions;
price decisions;
distribution decisions;
pramotion decisions;
strategic implementation and selected applications
There are no comments on this title.