Marketing
Skinner, Steven J.
Marketing / Steven J. Skinner - USA : Houghton Miffline Company, 1990 - xxiv, 117 p.
the nature of strategic marketing;
analysis for marketing decisions;
product decisions;
price decisions;
distribution decisions;
pramotion decisions;
strategic implementation and selected applications
9780395472088
Marketing
658.8 / Sk34
Marketing / Steven J. Skinner - USA : Houghton Miffline Company, 1990 - xxiv, 117 p.
the nature of strategic marketing;
analysis for marketing decisions;
product decisions;
price decisions;
distribution decisions;
pramotion decisions;
strategic implementation and selected applications
9780395472088
Marketing
658.8 / Sk34