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Keep Smiling

Marketing (4th Edition) / Joel R. Evans

By: Material type: TextTextPublication details: New York : Macmillan Publishing Company, 1990.ISBN:
  • 0023344016 (hbk)
Subject(s): DDC classification:
  • 658.8 Ev151
Contents:
Table of Contents Part 1:- Introduction to Marketing Part 2:- Understanding Consumers Part 3:- Product Planning Part 4:- Distribution Planning Part 5:- Promotion Planning Part 6:- Price Planning Part 7:- Expanding the Scope of Marketing Part 8:- Marketing Management
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Item type Current library Call number Status Date due Barcode
Books Books UE-Central Library 658.8 Ev151 (Browse shelf(Opens below)) Available T5227D

Table of Contents

Part 1:- Introduction to Marketing

Part 2:- Understanding Consumers

Part 3:- Product Planning

Part 4:- Distribution Planning

Part 5:- Promotion Planning

Part 6:- Price Planning

Part 7:- Expanding the Scope of Marketing

Part 8:- Marketing Management

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