Marketing (4th Edition) (Record no. 23119)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00750nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231026104405.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231026b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0023344016 (hbk) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UE-CL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | Ev151 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evans, Joel R. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing (4th Edition) |
| Statement of responsibility, etc | / Joel R. Evans |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Macmillan Publishing Company, |
| Date of publication, distribution, etc | 1990. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing - Management - Planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of Contents<br/><br/>Part 1:- Introduction to Marketing<br/><br/>Part 2:- Understanding Consumers<br/><br/>Part 3:- Product Planning<br/><br/>Part 4:- Distribution Planning<br/><br/>Part 5:- Promotion Planning<br/><br/>Part 6:- Price Planning<br/><br/>Part 7:- Expanding the Scope of Marketing<br/><br/>Part 8:- Marketing Management |
| Withdrawn status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| UE-Central Library | UE-Central Library | 26.10.2023 | 658.8 Ev151 | T5227D | 26.10.2023 | 26.10.2023 | Books |
