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Marketing (4th Edition)

Evans, Joel R.

Marketing (4th Edition) / Joel R. Evans - New York : Macmillan Publishing Company, 1990.

Table of Contents

Part 1:- Introduction to Marketing

Part 2:- Understanding Consumers

Part 3:- Product Planning

Part 4:- Distribution Planning

Part 5:- Promotion Planning

Part 6:- Price Planning

Part 7:- Expanding the Scope of Marketing

Part 8:- Marketing Management

ISBN: 0023344016 (hbk)

Subjects--Topical Terms:
Marketing - Management - Planning

Dewey Class. No.: 658.8 / Ev151

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Marketing (4th Edition)