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Marketing research : methodological foundations / Gilbert A. Churchill, Jr.

By: Material type: TextTextPublication details: Chicago : Dryden Press, c1987.Edition: 4th edDescription: xx, 896 p. ill. ; 25 cmISBN:
  • 0030055326
Subject(s): DDC classification:
  • 658.8/3 19 C5631
Contents:
1. Marketing research, the research process and problem definition 2. Determination of sources of information and research design 3. Design data collection method and forms 4. Sample design and data collection 5. Analysis and interpretation of data 6. The research report and the firm's marketing information system
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Item type Current library Call number Status Date due Barcode
Books Books UE-Central Library 658.83 C5631 (Browse shelf(Opens below)) Available T4752

1. Marketing research, the research process and problem definition
2. Determination of sources of information and research design
3. Design data collection method and forms
4. Sample design and data collection
5. Analysis and interpretation of data
6. The research report and the firm's marketing information system

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