Marketing research : (Record no. 4055)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00881pam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 499340 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200810104354.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 851220s1987 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030055326 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| Edition number | 19 |
| Item number | C5631 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Churchill, Gilbert A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | methodological foundations / |
| Statement of responsibility, etc | Gilbert A. Churchill, Jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chicago : |
| Name of publisher, distributor, etc | Dryden Press, |
| Date of publication, distribution, etc | c1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 896 p. |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Marketing research, the research process and problem definition<br/>2. Determination of sources of information and research design<br/>3. Design data collection method and forms<br/>4. Sample design and data collection<br/>5. Analysis and interpretation of data<br/>6. The research report and the firm's marketing information system<br/> |
| Withdrawn status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| UE-Central Library | UE-Central Library | 16.08.2018 | U.E. | 658.83 C5631 | T4752 | 16.08.2018 | 16.08.2018 | Books |
