Marketing research :
Churchill, Gilbert A.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr. - 4th ed. - Chicago : Dryden Press, c1987. - xx, 896 p. ill. ; 25 cm.
1. Marketing research, the research process and problem definition
2. Determination of sources of information and research design
3. Design data collection method and forms
4. Sample design and data collection
5. Analysis and interpretation of data
6. The research report and the firm's marketing information system
0030055326
Marketing research.
658.8/3 / C5631
Marketing research : methodological foundations / Gilbert A. Churchill, Jr. - 4th ed. - Chicago : Dryden Press, c1987. - xx, 896 p. ill. ; 25 cm.
1. Marketing research, the research process and problem definition
2. Determination of sources of information and research design
3. Design data collection method and forms
4. Sample design and data collection
5. Analysis and interpretation of data
6. The research report and the firm's marketing information system
0030055326
Marketing research.
658.8/3 / C5631
