Marketing (4th Edition) / Joel R. Evans
Material type: TextPublication details: New York : Macmillan Publishing Company, 1990.ISBN:- 0023344016 (hbk)
- 658.8 Ev151
Contents:
Table of Contents
Part 1:- Introduction to Marketing
Part 2:- Understanding Consumers
Part 3:- Product Planning
Part 4:- Distribution Planning
Part 5:- Promotion Planning
Part 6:- Price Planning
Part 7:- Expanding the Scope of Marketing
Part 8:- Marketing Management
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | UE-Central Library | 658.8 Ev151 (Browse shelf(Opens below)) | Available | T5227D |
Browsing UE-Central Library shelves Close shelf browser (Hides shelf browser)
658.64 N178 Introduction to business | 658.64 R1291 The Lahore Journal of Business | 658.787 H2518 Operations research in production and inventory control | 658.8 Ev151 Marketing (4th Edition) | 658.8 F54 Marketing systems : | 658.8 H411 Modern Marketing : Dynamics and Management | 658.8 J4106 Principles of marketing : |
Table of Contents
Part 1:- Introduction to Marketing
Part 2:- Understanding Consumers
Part 3:- Product Planning
Part 4:- Distribution Planning
Part 5:- Promotion Planning
Part 6:- Price Planning
Part 7:- Expanding the Scope of Marketing
Part 8:- Marketing Management
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