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Keep Smiling

Marketing management / Philip Kotler & Kevin Lane Keller

By: Material type: TextTextPublication details: Malaysia : Pearson Malaysia, 2020Edition: 15th edDescription: 750 pISBN:
  • 9789673498536 (pbk)
Subject(s): DDC classification:
  • 658.8 K8487
Contents:
1. Understanding marketing management 2. Capturing marketing insights 3. Connecting with customers 4. Building strong brands 5. Creating value 6. Communicating value 7. Delivering value 8. Conducting marketing responsibly for long term success
List(s) this item appears in: New Arrival Fy 2021-22 | Managment_Fy221-22
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books UE-Central Library 658.8 K8487 (Browse shelf(Opens below)) Available T16768
Books Books UE-Central Library 658.8 K8487 (Browse shelf(Opens below)) Available T16767
Books Books UE-Central Library 658.8 K8487 (Browse shelf(Opens below)) Available T16385
Books Books UE-Central Library 658.8 K8487 (Browse shelf(Opens below)) Available T16386
Books Books UE-Central Library 658.8 K8487 (Browse shelf(Opens below)) Available T16387

1. Understanding marketing management
2. Capturing marketing insights
3. Connecting with customers
4. Building strong brands
5. Creating value
6. Communicating value
7. Delivering value
8. Conducting marketing responsibly for long term success

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