Marketing management / Philip Kotler & Kevin Lane Keller
By: Kotler, Philip.
Material type:
BookPublisher: Malaysia : Pearson Malaysia, 2020Edition: 15th ed.Description: 750 p.ISBN: 9789673498536 (pbk).Subject(s): Technology--Marketing--Management Europe--Internet marketing--Consumer behaviorDDC classification: 658.8
Contents:
1. Understanding marketing management
2. Capturing marketing insights
3. Connecting with customers
4. Building strong brands
5. Creating value
6. Communicating value
7. Delivering value
8. Conducting marketing responsibly for long term success
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UE-Central Library | 658.8 K8487 (Browse shelf) | Available | T16768 | |
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UE-Central Library | 658.8 K8487 (Browse shelf) | Available | T16767 | |
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UE-Central Library | 658.8 K8487 (Browse shelf) | Available | T16385 | |
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UE-Central Library | 658.8 K8487 (Browse shelf) | Available | T16386 | |
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UE-Central Library | 658.8 K8487 (Browse shelf) | Available | T16387 |
1. Understanding marketing management
2. Capturing marketing insights
3. Connecting with customers
4. Building strong brands
5. Creating value
6. Communicating value
7. Delivering value
8. Conducting marketing responsibly for long term success
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