Marketing management / Philip Kotler & Kevin Lane Keller
By: Kotler, Philip.
Material type:
Contents:
1. Understanding marketing management
2. Capturing marketing insights
3. Connecting with customers
4. Building strong brands
5. Creating value
6. Communicating value
7. Delivering value
8. Conducting marketing responsibly for long term success
Item type | Current location | Call number | Status | Date due | Barcode |
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UE-Central Library | 658.8 K8487 (Browse shelf) | Available | T16768 | |
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UE-Central Library | 658.8 K8487 (Browse shelf) | Available | T16767 | |
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UE-Central Library | 658.8 K8487 (Browse shelf) | Available | T16385 | |
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UE-Central Library | 658.8 K8487 (Browse shelf) | Available | T16386 | |
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UE-Central Library | 658.8 K8487 (Browse shelf) | Available | T16387 |
1. Understanding marketing management
2. Capturing marketing insights
3. Connecting with customers
4. Building strong brands
5. Creating value
6. Communicating value
7. Delivering value
8. Conducting marketing responsibly for long term success
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