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Marketing management (Record no. 21425)

000 -LEADER
fixed length control field 00823nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220627150331.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220613b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789673498536 (pbk)
040 ## - CATALOGING SOURCE
Transcribing agency UE-CL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number K8487
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing management
Statement of responsibility, etc / Philip Kotler & Kevin Lane Keller
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Malaysia :
Name of publisher, distributor, etc Pearson Malaysia,
Date of publication, distribution, etc 2020
300 ## - PHYSICAL DESCRIPTION
Extent 750 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technology--Marketing--Management Europe--Internet marketing--Consumer behavior
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Understanding marketing management
2. Capturing marketing insights
3. Connecting with customers
4. Building strong brands
5. Creating value
6. Communicating value
7. Delivering value
8. Conducting marketing responsibly for long term success
Holdings
Withdrawn status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
      UE-Central Library UE-Central Library 2022-06-13 658.8 K8487 T16385 2022-06-13 2022-06-13 Books
      UE-Central Library UE-Central Library 2022-06-13 658.8 K8487 T16386 2022-08-19 2022-06-13 Books
      UE-Central Library UE-Central Library 2022-06-13 658.8 K8487 T16387 2022-06-13 2022-06-13 Books
      UE-Central Library UE-Central Library 2022-06-27 658.8 K8487 T16768 2022-06-27 2022-06-27 Books
      UE-Central Library UE-Central Library 2022-06-27 658.8 K8487 T16767 2022-06-27 2022-06-27 Books
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