Marketing management (Record no. 21425)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00823nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220627150331.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220613b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789673498536 (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UE-CL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K8487 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | / Philip Kotler & Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Malaysia : |
| Name of publisher, distributor, etc | Pearson Malaysia, |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 750 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technology--Marketing--Management Europe--Internet marketing--Consumer behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Understanding marketing management <br/>2. Capturing marketing insights<br/>3. Connecting with customers <br/>4. Building strong brands <br/>5. Creating value <br/>6. Communicating value <br/>7. Delivering value <br/>8. Conducting marketing responsibly for long term success <br/> |
| Withdrawn status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| UE-Central Library | UE-Central Library | 13.06.2022 | 658.8 K8487 | T16385 | 13.06.2022 | 13.06.2022 | Books | |||
| UE-Central Library | UE-Central Library | 13.06.2022 | 658.8 K8487 | T16386 | 17.03.2023 | 13.06.2022 | Books | |||
| UE-Central Library | UE-Central Library | 13.06.2022 | 658.8 K8487 | T16387 | 13.06.2022 | 13.06.2022 | Books | |||
| UE-Central Library | UE-Central Library | 27.06.2022 | 658.8 K8487 | T16768 | 06.10.2023 | 27.06.2022 | Books | |||
| UE-Central Library | UE-Central Library | 27.06.2022 | 658.8 K8487 | T16767 | 27.06.2022 | 27.06.2022 | Books |
