Marketing management (Record no. 21425)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00823nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220627150331.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220613b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789673498536 (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UE-CL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K8487 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | / Philip Kotler & Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Malaysia : |
| Name of publisher, distributor, etc | Pearson Malaysia, |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 750 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technology--Marketing--Management Europe--Internet marketing--Consumer behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Understanding marketing management 2. Capturing marketing insights 3. Connecting with customers 4. Building strong brands 5. Creating value 6. Communicating value 7. Delivering value 8. Conducting marketing responsibly for long term success |
| Withdrawn status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| UE-Central Library | UE-Central Library | 2022-06-13 | 658.8 K8487 | T16385 | 2022-06-13 | 2022-06-13 | Books | |||
| UE-Central Library | UE-Central Library | 2022-06-13 | 658.8 K8487 | T16386 | 2022-08-19 | 2022-06-13 | Books | |||
| UE-Central Library | UE-Central Library | 2022-06-13 | 658.8 K8487 | T16387 | 2022-06-13 | 2022-06-13 | Books | |||
| UE-Central Library | UE-Central Library | 2022-06-27 | 658.8 K8487 | T16768 | 2022-06-27 | 2022-06-27 | Books | |||
| UE-Central Library | UE-Central Library | 2022-06-27 | 658.8 K8487 | T16767 | 2022-06-27 | 2022-06-27 | Books |