Welcome to UE Central Library

Keep Smiling
Kotler, Philip

Marketing management / Philip Kotler & Kevin Lane Keller - 15th ed. - Malaysia : Pearson Malaysia, 2020 - 750 p.

1. Understanding marketing management
2. Capturing marketing insights
3. Connecting with customers
4. Building strong brands
5. Creating value
6. Communicating value
7. Delivering value
8. Conducting marketing responsibly for long term success


9789673498536 (pbk)


Technology--Marketing--Management Europe--Internet marketing--Consumer behavior

658.8 / K8487
Copyright © 2019, University of Education, Lahore. All Rights Reserved.
Email:centrallibrary@ue.edu.pk