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Keep Smiling

Internet marketing : foundations and applications / Carolyn Siegel.

By: Material type: TextTextPublication details: Boston : Houghton Mifflin, 2004.Description: xvi, 404 p. ill. ; 24 cmISBN:
  • 0618150439
  • 9780618150434
Subject(s): DDC classification:
  • 658.8/72 22 Si154
Contents:
1. Module I. An introduction to the Internet and the environment of Internet marketing ; 2. Module II. Information for competitive marketing advantage ; 3. Module III. The Internet marketing mix ; 4. Module IV. Internet marketing action plans.a
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Includes bibliographical references (p. [385]-404) and index.

1. Module I. An introduction to the Internet and the environment of Internet marketing ;
2. Module II. Information for competitive marketing advantage ;
3. Module III. The Internet marketing mix ;
4. Module IV. Internet marketing action plans.a

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