Internet marketing : foundations and applications / Carolyn Siegel.
Material type:
TextPublication details: Boston : Houghton Mifflin, 2004.Description: xvi, 404 p. ill. ; 24 cmISBN: - 0618150439
- 9780618150434
- 658.8/72 22 Si154
Contents:
1. Module I. An introduction to the Internet and the environment of Internet marketing ;
2. Module II. Information for competitive marketing advantage ;
3. Module III. The Internet marketing mix ;
4. Module IV. Internet marketing action plans.a
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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UE-Central Library | 658.872 Si154 (Browse shelf(Opens below)) | Available | T1048 |
Includes bibliographical references (p. [385]-404) and index.
1. Module I. An introduction to the Internet and the environment of Internet marketing ;
2. Module II. Information for competitive marketing advantage ;
3. Module III. The Internet marketing mix ;
4. Module IV. Internet marketing action plans.a
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