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Keep Smiling

Internet marketing :

Siegel, Carolyn F.

Internet marketing : foundations and applications / Carolyn Siegel. - Boston : Houghton Mifflin, 2004. - xvi, 404 p. ill. ; 24 cm.

Includes bibliographical references (p. [385]-404) and index.

1. Module I. An introduction to the Internet and the environment of Internet marketing ;
2. Module II. Information for competitive marketing advantage ;
3. Module III. The Internet marketing mix ;
4. Module IV. Internet marketing action plans.a



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Internet marketing.
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