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1.
Internet marketing : foundations and applications / Carolyn Siegel. by
  • Siegel, Carolyn F
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, 2004
Availability: Items available for loan: UE-Central Library (1)Call number: 658.872 Si154.

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2.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch by
  • Belch, George E
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA : Irwin/McGraw-Hill, 1995
Availability: Items available for loan: UE-Central Library (1)Call number: 659.1 B4106.

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