Modern Marketing : Dynamics and Management / Harry Walker Hepner
Material type: TextPublication details: New York : McGraw-Hill Book Company, 1955.Description: 599 pISBN:- (pbk)
- 658.8 H411
Contents:
Table of Contents
Preface
Part One:- Introduction
Part Two:- Marketing is Done in a Dynamic Economy
Part Three:- Possible Markets for our Product
Part Four:- The Product that We Want to Sell
Part Five:- Channels for Distribution that Might be Used to Sell Our Product
Part Six:- Promoting the Sale of Our Product through Dealers
Part Seven:- Personal Selling of Our Product
Part Eight:- Management Responsibilities in Marketing
Part Nine:- Marketing as your Career
Part Ten:- Sources of your Information
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | UE-Central Library | 658.8 H411 (Browse shelf(Opens below)) | Available | T5226D |
Browsing UE-Central Library shelves Close shelf browser (Hides shelf browser)
658.787 H2518 Operations research in production and inventory control | 658.8 Ev151 Marketing (4th Edition) | 658.8 F54 Marketing systems : | 658.8 H411 Modern Marketing : Dynamics and Management | 658.8 J4106 Principles of marketing : | 658.8 K8487 Marketing management | 658.8 K8487 Marketing management |
Table of Contents
Preface
Part One:- Introduction
Part Two:- Marketing is Done in a Dynamic Economy
Part Three:- Possible Markets for our Product
Part Four:- The Product that We Want to Sell
Part Five:- Channels for Distribution that Might be Used to Sell Our Product
Part Six:- Promoting the Sale of Our Product through Dealers
Part Seven:- Personal Selling of Our Product
Part Eight:- Management Responsibilities in Marketing
Part Nine:- Marketing as your Career
Part Ten:- Sources of your Information
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