Modern Marketing : Dynamics and Management (Record no. 23115)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01040nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231025112252.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231025b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UE-CL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | H411 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hepner, Harry Walker |
| 245 ## - TITLE STATEMENT | |
| Title | Modern Marketing : Dynamics and Management |
| Statement of responsibility, etc | / Harry Walker Hepner |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill Book Company, |
| Date of publication, distribution, etc | 1955. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 599 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Administration - Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of Contents<br/><br/>Preface<br/><br/>Part One:- Introduction<br/><br/>Part Two:- Marketing is Done in a Dynamic Economy<br/><br/>Part Three:- Possible Markets for our Product<br/><br/>Part Four:- The Product that We Want to Sell<br/><br/>Part Five:- Channels for Distribution that Might be Used to Sell Our Product<br/><br/>Part Six:- Promoting the Sale of Our Product through Dealers<br/><br/>Part Seven:- Personal Selling of Our Product<br/><br/>Part Eight:- Management Responsibilities in Marketing<br/><br/>Part Nine:- Marketing as your Career<br/><br/>Part Ten:- Sources of your Information<br/><br/> |
| Withdrawn status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| UE-Central Library | UE-Central Library | 25.10.2023 | 658.8 H411 | T5226D | 25.10.2023 | 25.10.2023 | Books |
