Strategic management : concepts and cases / Fred R. David.
Material type:
TextPublication details: New Dehli : Prentice Hall, 2007Edition: 10th edDescription: 824 pISBN: - 0131503499
- 9788177587517
- 658.4/012 22 D2491
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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UE-Central Library | 658.4012 D2491 (Browse shelf(Opens below)) | Available | T1455 |
Includes bibliographical references and index.
1. Overview of strategic management: Nature of strategic management ;
2. Strategy formulation: Business vision and mission; External assessment; Internal assessment; Strategies in action; Strategy analysis and choice ;
3. Strategy implementation: Implementing strategies, management and operations issues; Implementing strategies, marketing, finance/accounting, R & D, and MIS issues ;
4. Strategy evaluation: Strategy review, evaluation, and control ;
5. Strategic management case analysis: How to prepare and present a case analysis ;
6. Service company cases: Telecommunications, Inc.; Airlines; Internet companies; Retailers; Entertainment; Small for-profit business; Nonprofit organizations ;
7. Manufacturing company cases: Transportation; Cosmetics; Food and beverage; Aerospace; Computers; Medical; Sporting goods; Tobacco.
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