Normal view MARC view ISBD view

David, Fred R.

Strategic management : concepts and cases / Fred R. David. - 10th ed. - New Dehli : Prentice Hall, 2007 - 824 p.

Includes bibliographical references and index.

1. Overview of strategic management: Nature of strategic management ;
2. Strategy formulation: Business vision and mission; External assessment; Internal assessment; Strategies in action; Strategy analysis and choice ;
3. Strategy implementation: Implementing strategies, management and operations issues; Implementing strategies, marketing, finance/accounting, R & D, and MIS issues ;
4. Strategy evaluation: Strategy review, evaluation, and control ;
5. Strategic management case analysis: How to prepare and present a case analysis ;
6. Service company cases: Telecommunications, Inc.; Airlines; Internet companies; Retailers; Entertainment; Small for-profit business; Nonprofit organizations ;
7. Manufacturing company cases: Transportation; Cosmetics; Food and beverage; Aerospace; Computers; Medical; Sporting goods; Tobacco.


ISBN: 0131503499

ISSN: 9788177587517

Subjects--Topical Terms:
Strategic planning.
Strategic planning

Dewey Class. No.: 658.4/012 / D2491