Includes bibliographical references and index.

Introduction: innovation and the general manager
Module 1: value networks and the impetus to change
1.1 disruptive technologies: catching the wave
1.2 continuous casting investments at usx corporation
1.3 hewlett packard: the flight of the kittyhawk
1.4 teradyne: corporate management of disruptive change
Teradyne: the aurora project
Module 2: finding new markets for new and disruptive technologies
2.1 eli lilly and company: innovation in diabetes care
Patterns in the evolution of product competition
2.2 studio realty
2.3 gunfire at sea
Discovering what has been discovered: what job was your product hired to do?
2.4 du pont kevlar: aramid industrial fiber (abridged)
discovery-driven planning
2.5 electric vehicles: pipe dream or product of the future
Module 3: linking strategy and innovation
3.1 linking strategy and innovation: materials technology corporation
3.2 becton dickinson: worldwide blood collection team (abridged)
3.3 managing innovation at nypro, inc. (a)
Managing innovation at nypro, inc. (b)
3.4 cultivating capabilities to innovate: booz allen & hamilton
3.5 unilever’s butter-beater: innovation for global diversity
3.6 we’ve got rhythm! Medtronic corporation’s cardiac pacemaker business
Module 4: understanding and building organizations’ capabilities to innovate
4.1 hospital equipment corporation
4.2 motorola, inc.: bandit pager project (abridged)
4.3 improving the product development process at kirkham instruments corporation
Module 5: the dimensions of technology strategy
5.1 issues in technology strategy
The drivers of vertical disintegration
5.2 molding the impossible: the nypro-vistakon disposable contact lens project
5.3 ge plastics: selecting a partner
5.4 vallourec’s venture into metal injection molding
5.5 markets for technology and the returns on research
5.6 scientific instruments corporation