Marketing management : a strategic decision-making approach (Record no. 21436)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00836nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220613182316.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220613b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780078028793 (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UE-CL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | M9177 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : a strategic decision-making approach |
| Statement of responsibility, etc | / John W. Mullins & Orville C. Walker, Jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw Hill Publications, |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 547 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technology--Marketing--Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The role of marketing in developing successful business strategies <br/>2. Market opportunity analysis <br/>3. Developing strategic marketing programs <br/>4. Strategic marketing programs for selected situations <br/>5. Implementing and controlling marketing programs <br/><br/> |
| Withdrawn status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| UE-Central Library | UE-Central Library | 13.06.2022 | 658.8 M9177 | T16391 | 13.06.2022 | 13.06.2022 | Books | |||
| UE-Central Library | UE-Central Library | 13.06.2022 | 658.8 M9177 | T16392 | 13.06.2022 | 13.06.2022 | Books | |||
| UE-Central Library | UE-Central Library | 13.06.2022 | 658.8 M9177 | T16393 | 13.06.2022 | 13.06.2022 | Books |
