Marketing management : a strategic decision-making approach / John W. Mullins & Orville C. Walker, Jr.
Material type:
- 9780078028793 (pbk)
- 658.8 M9177
Contents:
1. The role of marketing in developing successful business strategies
2. Market opportunity analysis
3. Developing strategic marketing programs
4. Strategic marketing programs for selected situations
5. Implementing and controlling marketing programs
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
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UE-Central Library | 658.8 M9177 (Browse shelf(Opens below)) | Available | T16391 | |
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UE-Central Library | 658.8 M9177 (Browse shelf(Opens below)) | Available | T16392 | |
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UE-Central Library | 658.8 M9177 (Browse shelf(Opens below)) | Available | T16393 |
1. The role of marketing in developing successful business strategies
2. Market opportunity analysis
3. Developing strategic marketing programs
4. Strategic marketing programs for selected situations
5. Implementing and controlling marketing programs
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