Marketing management : a strategic decision-making approach / John W. Mullins & Orville C. Walker, Jr.
By: Mullins, John W.
Material type:
BookPublisher: New York : McGraw Hill Publications, 2013Edition: 8th ed.Description: 547 p.ISBN: 9780078028793 (pbk).Subject(s): Technology--Marketing--ManagementDDC classification: 658.8
Contents:
1. The role of marketing in developing successful business strategies
2. Market opportunity analysis
3. Developing strategic marketing programs
4. Strategic marketing programs for selected situations
5. Implementing and controlling marketing programs
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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UE-Central Library | 658.8 M9177 (Browse shelf) | Available | T16391 | |
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Books
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UE-Central Library | 658.8 M9177 (Browse shelf) | Available | T16392 | |
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Books
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UE-Central Library | 658.8 M9177 (Browse shelf) | Available | T16393 |
1. The role of marketing in developing successful business strategies
2. Market opportunity analysis
3. Developing strategic marketing programs
4. Strategic marketing programs for selected situations
5. Implementing and controlling marketing programs
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