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Marketing management : a strategic decision-making approach / John W. Mullins & Orville C. Walker, Jr.

By: Mullins, John W.
Material type: materialTypeLabelBookPublisher: New York : McGraw Hill Publications, 2013Edition: 8th ed.Description: 547 p.ISBN: 9780078028793 (pbk).Subject(s): Technology--Marketing--ManagementDDC classification: 658.8
Contents:
1. The role of marketing in developing successful business strategies 2. Market opportunity analysis 3. Developing strategic marketing programs 4. Strategic marketing programs for selected situations 5. Implementing and controlling marketing programs
List(s) this item appears in: New Arrival Fy 2021-22 | Managment_Fy221-22
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658.8 M9177 (Browse shelf) Available T16391
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1. The role of marketing in developing successful business strategies
2. Market opportunity analysis
3. Developing strategic marketing programs
4. Strategic marketing programs for selected situations
5. Implementing and controlling marketing programs

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