Advertising and promotion:an integrated marketing communications perspective (Record no. 17102)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00842nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200811122555.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181220b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-IsLIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | B4106 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch E. George |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion:an integrated marketing communications perspective |
| Statement of responsibility, etc | / George E. Belch & Michael A. Belch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 838 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to integrated marketing; <br/>Integrated marketing program situation analysis; <br/>Analyzing the communication process; <br/>Objectives and budgeting for integrated marketing; communications programs; <br/>Developing the integrated marketing communications program; <br/>Monitoring, evaluation and control; <br/>Special topics and perspective <br/> |
| Withdrawn status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| UE-Central Library | UE-Central Library | 20.12.2018 | U.E. | 659.1 B4106 | T3651D | 20.12.2018 | 20.12.2018 | Books |
