Normal view MARC view ISBD view

Advertising and promotion:an integrated marketing communications perspective

Belch E. George

Advertising and promotion:an integrated marketing communications perspective / George E. Belch & Michael A. Belch - 8th ed. - xxv, 838 p.

Introduction to integrated marketing;
Integrated marketing program situation analysis;
Analyzing the communication process;
Objectives and budgeting for integrated marketing; communications programs;
Developing the integrated marketing communications program;
Monitoring, evaluation and control;
Special topics and perspective

Subjects--Topical Terms:
Advertising
Promotion

Dewey Class. No.: 659.1 / B4106

Print
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Welcome to UE Central Library

Advertising and promotion:an integrated marketing communications perspective