Internet marketing :
Roberts, Mary Lou
Internet marketing : integrating online and offline strategies / Mary Lou Roberts - New york : McGraw-Hill Irwin, 2003 - xix, 471 p.
Include index
1. Marketing on the internet
2. The internet value chain
3. Business models and strategies: B2C space 63
4. Business models and strategic : the B2B space 93
5. The direct- response and database foundation of internet marketing 127
6. Understanding the internet consumer 161
7. Social and regulatory issuess
8. Going forword
9. Leveraging the marketing knowledge asset
9780071124171
Internet marketing
658.84 / R5432
Internet marketing : integrating online and offline strategies / Mary Lou Roberts - New york : McGraw-Hill Irwin, 2003 - xix, 471 p.
Include index
1. Marketing on the internet
2. The internet value chain
3. Business models and strategies: B2C space 63
4. Business models and strategic : the B2B space 93
5. The direct- response and database foundation of internet marketing 127
6. Understanding the internet consumer 161
7. Social and regulatory issuess
8. Going forword
9. Leveraging the marketing knowledge asset
9780071124171
Internet marketing
658.84 / R5432
