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Internet marketing : integrating online and offline strategies / Mary Lou Roberts

By: Material type: TextTextPublication details: New york : McGraw-Hill Irwin, 2003Description: xix, 471 pISBN:
  • 9780071124171
Subject(s): DDC classification:
  • 658.84 R5432
Contents:
1. Marketing on the internet 2. The internet value chain 3. Business models and strategies: B2C space 63 4. Business models and strategic : the B2B space 93 5. The direct- response and database foundation of internet marketing 127 6. Understanding the internet consumer 161 7. Social and regulatory issuess 8. Going forword 9. Leveraging the marketing knowledge asset
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books UE-Central Library 658.84 R5432 (Browse shelf(Opens below)) Available T1191

Include index

1. Marketing on the internet
2. The internet value chain
3. Business models and strategies: B2C space 63
4. Business models and strategic : the B2B space 93
5. The direct- response and database foundation of internet marketing 127
6. Understanding the internet consumer 161
7. Social and regulatory issuess
8. Going forword
9. Leveraging the marketing knowledge asset

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