Internet marketing : integrating online and offline strategies / Mary Lou Roberts
Material type: TextPublication details: New york : McGraw-Hill Irwin, 2003Description: xix, 471 pISBN:- 9780071124171
- 658.84 R5432
Contents:
1. Marketing on the internet
2. The internet value chain
3. Business models and strategies: B2C space 63
4. Business models and strategic : the B2B space 93
5. The direct- response and database foundation of internet marketing 127
6. Understanding the internet consumer 161
7. Social and regulatory issuess
8. Going forword
9. Leveraging the marketing knowledge asset
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | UE-Central Library | 658.84 R5432 (Browse shelf(Opens below)) | Available | T1191 |
Include index
1. Marketing on the internet
2. The internet value chain
3. Business models and strategies: B2C space 63
4. Business models and strategic : the B2B space 93
5. The direct- response and database foundation of internet marketing 127
6. Understanding the internet consumer 161
7. Social and regulatory issuess
8. Going forword
9. Leveraging the marketing knowledge asset
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