Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, 2003Edition: 2nd edDescription: xxiii, 672 p. : ill. ; 27 cm. + 1 computer optical disc (4 3/4 in.)ISBN: - 0072467576 (alk. paper)
- 0071151192 (International : alk. paper)
- 9780072538397
- 658.83 21 H1536
Contents:
marketing research information and technology;
designing the marketing research project;
gathering and collecting accurate data;
data preparation, analysis and reporting the results
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UE-Central Library | 658.83 H1536 (Browse shelf(Opens below)) | Available | T1312D | |
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Books
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UE-Central Library | 658.83 H1536 (Browse shelf(Opens below)) | Available | T1313D | |
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Books
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UE-Central Library | 658.83 H1536 (Browse shelf(Opens below)) | Available | T1314D | |
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Books
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UE-Central Library | 658.83 H1536 (Browse shelf(Opens below)) | Available | T1315D |
marketing research information and technology;
designing the marketing research project;
gathering and collecting accurate data;
data preparation, analysis and reporting the results
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