Research methods for business : a skill-building approach / Uma Sekaran.
Material type:
TextPublication details: Islamabad : National Book Foundation,Edition: 4th edDescription: xiv, 450 p. : ill. ; 25 cmSubject(s): DDC classification: - 650.072 21 S463
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Includes bibliographical references (p. 426-431) and index.
Chapter 1. Introduction to Research.
Chapter 2. Scientific Investigation.
Chapter 3. Technology and Business Research.
Chapter 4. The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition.
Chapter 5. The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development.
Chapter 6. The Research Process: Step 6: Elements of Research Design.
Chapter 7. Experimental Designs.
Chapter 8. Measurement of Variables: Operational Definition and Scales.
Chapter 9. Measurement: Scaling, Reliability, Validity.
Chapter 10. Data Collection Methods.
Chapter 11. Sampling.
Chapter 12. Data Analysis and Interpretation.
Chapter 13. The Research Report.
Chapter 14. Managerial Decision Making and Research.
Module: A Refresher on Some Statistical Terms and Tests.
A Final Note to the Student.
Glossary of Terms.
References.
Statistical Tables.
Index.
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