The dynamics of mass communication : media in the digital age / Joseph R. Dominick.
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TextPublication details: Boston : McGraw Hill, c2002.Edition: 7th edDescription: xxxii, 528 p. : ill. ; 25 cmISBN: - 9780071123297
- 302.23 21 D6717
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| 302.23 D6717 The dynamics of mass communication : | 302.23 D6717 The dynamics of mass communication : | 302.23 D6717 The dynamics of mass communication : | 302.23 D6717 The dynamics of mass communication : | 302.23 D6717 The dynamics of mass communication : | 302.23 D7137 The dynamics of mass communication : media in the digital age | 302.23 H539 Mass communication : theory and practice |
Nature and history of mass communication: Communication;
Mass and other forms; Perspectives on mass communication; Historical and cultural context;
Print media: Newspapers; Magazines; Book publishing;
Electronic media: Radio; sound recording; Motion pictures; Television; Internet and the World wide Web;
Specific media professions: News gathering and reporting; Public relations; Advertising;
Regulation of the mass media; Formal controls, laws, rules, regulations; Ethics and other informal controls;
Impact: Global village, international and comparative media systems; social effects of mass communication
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