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Keep Smiling

Learning theory and behaviour modification / Stephen Walker.

By: Material type: TextTextPublication details: London : New York : Methuen, 1984Description: 184 p. 20 cmISBN:
  • 9780416338102 (pbk)
Subject(s): DDC classification:
  • 370.1523 19 W1511
Contents:
introduction to learning theory; common factors in learning theories; Pavlovian conditioning: reflexes, expectancies and involuntary emotional associations; goals, rewards and reinforcements; punishment, avoidance, conflict and anxiety; Pavlov's applications of his conditioned reflex theory; Watson's applications of behaviorism to advertising and to children; Applications of stimulus-response theories from Thorndike to Wolpe; H. J. Eysenck and behavior therapy at the Maudsley hospital; B. F. skinner on language and life; plain behavior modification: rewards and withdrawal of rewards
List(s) this item appears in: Education
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introduction to learning theory;
common factors in learning theories;
Pavlovian conditioning: reflexes, expectancies and involuntary emotional associations;
goals, rewards and reinforcements;
punishment, avoidance, conflict and anxiety;
Pavlov's applications of his conditioned reflex theory;
Watson's applications of behaviorism to advertising and to children;
Applications of stimulus-response theories from Thorndike to Wolpe;
H. J. Eysenck and behavior therapy at the Maudsley hospital;
B. F. skinner on language and life;
plain behavior modification: rewards and withdrawal of rewards

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