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Textbook on Agricultural Communication : Process and Methods / Anoop Singh Sandhu

By: Material type: TextTextPublication details: New Delhi : Oxford & IBH Publishing Co. Pvt. Ltd., 1993Description: 213 pISBN:
  • 81-204-0833-0
Subject(s): DDC classification:
  • 384 Sa568
Contents:
Table of Contents Preface Part I: Agricultural Communication 1. Conceptual Framework 2. Meaning and Nature of Communication 3. Defining Communication Effectiveness 4. Communication Theories and Models 5. Communicator 6. Message 7. Channels of Communication 8. Audience or Receivers 9. Relationship in Communication 10. Mass Communication 11. Communication Media and Technologies 12. Key Communicators Part - II: Extension Teaching Methods and Audio-Visual Aids A. Extension Teaching Methods 1. Meaning, Nature and Classification B. Audio-Visual Aids 1. Meaning and Nature of Audio-Visual Aids 2. Graphic Aids 3. Projected Aids 4. Other Aids: Objects, Models and Mock-Ups 5. Planning an Effective Communication Strategy Biography Index
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Item type Current library Call number Status Date due Barcode
Books Books UE-Central Library 384 Sa568 (Browse shelf(Opens below)) Available T1917D

Table of Contents

Preface
Part I: Agricultural Communication

1. Conceptual Framework
2. Meaning and Nature of Communication
3. Defining Communication Effectiveness
4. Communication Theories and Models
5. Communicator
6. Message
7. Channels of Communication
8. Audience or Receivers
9. Relationship in Communication
10. Mass Communication
11. Communication Media and Technologies
12. Key Communicators

Part - II: Extension Teaching Methods and Audio-Visual Aids
A. Extension Teaching Methods

1. Meaning, Nature and Classification

B. Audio-Visual Aids

1. Meaning and Nature of Audio-Visual Aids
2. Graphic Aids
3. Projected Aids
4. Other Aids: Objects, Models and Mock-Ups
5. Planning an Effective Communication Strategy

Biography
Index



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