Textbook on Agricultural Communication : Process and Methods / Anoop Singh Sandhu
Material type: TextPublication details: New Delhi : Oxford & IBH Publishing Co. Pvt. Ltd., 1993Description: 213 pISBN:- 81-204-0833-0
- 384 Sa568
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | UE-Central Library | 384 Sa568 (Browse shelf(Opens below)) | Available | T1917D |
Table of Contents
Preface
Part I: Agricultural Communication
1. Conceptual Framework
2. Meaning and Nature of Communication
3. Defining Communication Effectiveness
4. Communication Theories and Models
5. Communicator
6. Message
7. Channels of Communication
8. Audience or Receivers
9. Relationship in Communication
10. Mass Communication
11. Communication Media and Technologies
12. Key Communicators
Part - II: Extension Teaching Methods and Audio-Visual Aids
A. Extension Teaching Methods
1. Meaning, Nature and Classification
B. Audio-Visual Aids
1. Meaning and Nature of Audio-Visual Aids
2. Graphic Aids
3. Projected Aids
4. Other Aids: Objects, Models and Mock-Ups
5. Planning an Effective Communication Strategy
Biography
Index
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