Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth
Material type:
TextPublication details: Great Britain : Kogan Page, 2016Edition: 2nd edDescription: 364 pISBN: - 9780749484224 (pbk)
- 658.872 K617
Contents:
1. Introduction: how will book transform your digital marketing strategy?
2. Knowing your business objectives and your customer
3. Integrating digital change into your wider organization
4. Using channel strategy to reach your customers
5. Conversion, retention and measurement
6. Tailoring your final digital marketing strategy
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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UE-Central Library | 658.872 K617 (Browse shelf(Opens below)) | Available | T16096 | |
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Books
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UE-Central Library | 658.872 K617 (Browse shelf(Opens below)) | Available | T16095 |
Browsing UE-Central Library shelves Close shelf browser (Hides shelf browser)
| 658.84 S175 Creating and capturing value : | 658.872 G3151 Industrial organization and the digital economy / | 658.872 K617 Digital marketing strategy : an integrated approach to online marketing | 658.872 K617 Digital marketing strategy : an integrated approach to online marketing | 658.872 Si154 Internet marketing : | 659 K529 Talqat e aama (تعلقات عامہ) | 659.1 B4106 Introduction to advertising and promotion : an integrated marketing communications perspective |
1. Introduction: how will book transform your digital marketing strategy?
2. Knowing your business objectives and your customer
3. Integrating digital change into your wider organization
4. Using channel strategy to reach your customers
5. Conversion, retention and measurement
6. Tailoring your final digital marketing strategy
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