Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, 2009Edition: 9th edDescription: xv, 784 p. : ill., map ; 27 cmISBN: - 9780073381008 (alk. paper)
- 0073381004 (alk. paper)
- 658.802 22 C898
| Item type | Current library | Call number | Status | Date due | Barcode |
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UE-Central Library | 658.802 C898 (Browse shelf(Opens below)) | Available | T3641D |
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| 658.8003 D772 A dictionary of marketing / | 658.8003 D772 A dictionary of marketing / | 658.8003 En17 The Blackwell enclycopedia of management marketing | 658.802 C898 Strategic marketing / | 658.83 C5631 Marketing research : | 658.83 H1536 Marketing research : | 658.83 H1536 Marketing research : |
Imperatives for Market-Driven Strategy --
Markets And Competitive Space --
Strategic Market Segmentation --
Strategic Customer Relationship Management --
Capabilities For Learning About Customers and Markets --
Market Targeting and Strategic Positioning --
Strategic Relationships --
Innovation and New Product Strategy --
Strategic Brand Management --
Value Chain Strategy --
Pricing Strategy --
Promotion, Advertising and Sales Promotion Strategies --
Sales Force, Internet and Direct Marketing Strategies --
Designing Market-Driven Organizations --
Marketing Strategy Implementation and Control.
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