Managerial economics for decision making / John Adams and Linda Juleff.
Material type:
TextPublication details: Houndmills, Basingstoke, Hampshire : New York : Palgrave Macmillan, 2003Description: xiii, 343 p. : ill. ; 25 cmISBN: - 0333961110 (pbk.)
- 9780333961117
- 330.024658 21 A2111
Contents:
Business Objectives.- The Economic Environment.- Demand Estimation and Forecasting.- Cost Concepts and Cost Estimation Techniques.- Pricing in Theory and Practice.- Non-Price Competition.- Investment Decisions and Capital Constraints.- Traditional versus DCF Method of Investment Appraisal.- Risk and Uncertainty in Investment Appraisal.- Investment Decisions in the Public Sector.- Case Study Siting a Processing Plant.- Managerial Decisions and the Firm's Competitive Strategy.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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UE-Central Library | 330.024658 A2111 (Browse shelf(Opens below)) | Available | T9537 |
Business Objectives.- The Economic Environment.- Demand Estimation and Forecasting.- Cost Concepts and Cost Estimation Techniques.- Pricing in Theory and Practice.- Non-Price Competition.- Investment Decisions and Capital Constraints.- Traditional versus DCF Method of Investment Appraisal.- Risk and Uncertainty in Investment Appraisal.- Investment Decisions in the Public Sector.- Case Study Siting a Processing Plant.- Managerial Decisions and the Firm's Competitive Strategy.
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