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Writing and developing your college textbook : a comprehensive guide to textbook authorship and higher education publishing / Mary Ellen Lepionka

By: Material type: TextTextPublication details: Atlantic Path Publishing, U.S.A. : 2008Edition: 2nd edDescription: xiv, 305 pISBN:
  • 9780972816472 (pbk)
Subject(s): DDC classification:
  • 371.3 L557
Contents:
The college textbook industry today -- How college textbooks get published -- Interest a publisher in your manuscript -- Sign a mutually lucrative contract -- Why your textbook needs development -- Write to reach your true audience -- Establish an effective authorial voice -- Why you need learning objectives -- Why heading structure matters -- What pedagogy does for your textbook -- Create truly useful chapter apparatus -- Develop successful feature strands -- Make drafting and revising easier -- Control length and manage schedule -- Do permissions right -- Enhance your textbook's value visually.
List(s) this item appears in: Education
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books UE-Central Library 371.3 L557 (Browse shelf(Opens below)) Available T10643

The college textbook industry today --
How college textbooks get published --
Interest a publisher in your manuscript --
Sign a mutually lucrative contract --
Why your textbook needs development --
Write to reach your true audience --
Establish an effective authorial voice --
Why you need learning objectives --
Why heading structure matters --
What pedagogy does for your textbook --
Create truly useful chapter apparatus --
Develop successful feature strands --
Make drafting and revising easier --
Control length and manage schedule --
Do permissions right --
Enhance your textbook's value visually.

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