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Essentials of patents /

Gibbs, Andy.

Essentials of patents / Andy Gibbs, Bob DeMatteis. - Hoboken, N.J. : Wiley, 2003. - xviii, 270 p. : ill. ; 23 cm.

Includes indexes.

Patents: high stakes, high value, high liability --
Patent licensing --
Patent strategy --
Patent tactics --
Managing patents in the marketing department --
Managing patents in the engineering department --
Managing patents in manufacturing and operations --
Managing patents in the finance department --
Managing patents in the human resources department --
Managing patents in the information technology department --
Patent management and the corporate/ip counsel --
Patent management paradigm for the ceo/ico.

ISBN: 0471250503 (acidfree paper) 723812250509

Subjects--Topical Terms:
Inventions--Marketing.
Patents.

Dewey Class. No.: 346.730 / G353

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Essentials of patents /