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The Blackwell enclycopedia of management marketing

Dale Littler (Ed.)

The Blackwell enclycopedia of management marketing \ Dale Littler (Ed.) - 2nd ed. - Australia : Blackwell Publishing, 2005 - ix, 404 p.

Includes index

ISBN: 9781405102544

Subjects--Topical Terms:
Reference-Encyclopedia-Marketing

Dewey Class. No.: 658.8003 / En17

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The Blackwell enclycopedia of management marketing