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Hill,Charles W.L.

International business : Competing in the global marketplace / Hill,Charles W.L. - 5th ed. - Boston McGraw Hill Irwin 2005 - 720 p

1. P1: Introduction and overview
2. Globalization
3. P2: Country factors
4. National differences in political economy
5. Difference in culture
6. Nike: the sweatshop debate
7. P3: The global trade and investment environment
8. International trade theory
9. The political economy of international trade
10. Foreign direct investment
11. The political economy of foreign direct investment
12. Regional economic integration
13. Starbucks
14. P4: The global monetary system
15. The foreign exchange market
16. The international monetary system
17. The global capital market
18. Money change the strategy and structure of international business
19. P5: The strategy of international business
20. The organization of international business
21. Entry strategy and strategic alliances
22. BP: Creating a global brand
23. P6: Business operations
24. Exporting, importing and countertrade
25. Global manufacturing and materials management
26. Global marketing and R&D
27. Global human resource management
28. Accounting in the international business
29. Financial management in the international business



ISBN: 9780072949391

Subjects--Topical Terms:
Technology-Managemnet-Marketing

Dewey Class. No.: 658.049 / H5501