000			01563cam a2200205 a 4500
999			_c946 _d946
001			17D
005			20200713115232.0
008			021023s2003 nyua b 001 0 eng
040			_cPK
082	0	4	_a650.072 _221 _bS463
100	1		_aSekaran, Uma.
245	1	0	_aResearch methods for business : _ba skill-building approach / _cUma Sekaran.
250			_a4th ed.
260			_aIslamabad : _bNational Book Foundation,
300			_axiv, 450 p. : _bill. ; _c25 cm.
500			_aIncludes bibliographical references (p. 426-431) and index.
650		0	_aBusiness _xResearch _xMethodology.
942			_cBK
505	0		_aChapter 1. Introduction to Research. Chapter 2. Scientific Investigation. Chapter 3. Technology and Business Research. Chapter 4. The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition. Chapter 5. The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development. Chapter 6. The Research Process: Step 6: Elements of Research Design. Chapter 7. Experimental Designs. Chapter 8. Measurement of Variables: Operational Definition and Scales. Chapter 9. Measurement: Scaling, Reliability, Validity. Chapter 10. Data Collection Methods. Chapter 11. Sampling. Chapter 12. Data Analysis and Interpretation. Chapter 13. The Research Report. Chapter 14. Managerial Decision Making and Research. Module: A Refresher on Some Statistical Terms and Tests. A Final Note to the Student. Glossary of Terms. References. Statistical Tables. Index.