000			01617cam a22002054a 4500
999			_c5737 _d5737
001			13915680
005			20200625085626.0
008			050330s2006 maua b 001 0 eng
040			_cDLC
082	0	0	_a658.8 _222 _bP426
100	1		_aPerreault, William D.
245	1	0	_aEssentials of marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy.
250			_a10th ed.
260			_aIslamabad : _bNBF,
300			_axl, 638, 24,10 p. : _bcol. ill. ; _c28 cm. + _e1 CD-ROM (4 3/4 in.)
650		0	_aMarketing.
700	1		_aMcCarthy, E. Jerome
942			_cBK
505	0		_aMarketing's value to consumers, firms, and society -- Marketing strategy planning -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in the changing marketing environment -- Final consumers and their buying behavior -- Business and organizational customers and their buying behavior -- Improving decisions with marketing information -- Elements of product planning for goods and services -- Product management and new-product development -- Place and development of channel systems -- Distribution customer service and logistics -- Retailers, wholesalers, and their strategy planning -- Promotion, introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion -- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing plans, appraisal and challenges -- Appendixes: Economics fundamentals; Marketing arithmetic; Career planning in marketing -- Glossary.