| 000 | 00992cam a22002534a 4500 | ||
|---|---|---|---|
| 999 |
_c4966 _d4966 |
||
| 001 | 12649869 | ||
| 005 | 20200703111134.0 | ||
| 008 | 020118s2003 maua 001 0 eng | ||
| 020 | _a0072467576 (alk. paper) | ||
| 020 | _a0071151192 (International : alk. paper) | ||
| 020 | _a9780072538397 | ||
| 040 | _cDLC | ||
| 082 | 0 | 0 |
_a658.83 _221 _bH1536 |
| 100 | 1 | _aHair, Joseph F. | |
| 245 | 1 | 0 |
_aMarketing research : _bwithin a changing information environment / _cJoseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2003 |
||
| 300 |
_axxiii, 672 p. : _bill. ; _c27 cm. + _e1 computer optical disc (4 3/4 in.) |
||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aBush, Robert P. | |
| 700 | 1 | _aOrtinau, David J. | |
| 942 | _cBK | ||
| 505 | 0 | _amarketing research information and technology; designing the marketing research project; gathering and collecting accurate data; data preparation, analysis and reporting the results | |