000			01227nam a22001817a 4500
999			_c4909 _d4909
005			20200627085930.0
008			180911b ||||| |||| 00| 0 eng d
020			_a8174460268
040			_cPK-IsLIS
082			_a659.2 _bJ475
100			_aJefkins, Frank
245			_aPublic relations for your business _c/ Frank Jefkins
260			_aNew Delhi : _bExcel Books, _c1995
300			_aix, 189 p.
650			_aCorporations -- Public relations. Business firms -- Public relations
942			_cBK
505	0		_ado I need PR?; do I need a corporate image?; do I need a corporate identity?; how do I get media coverage?; how do I deal with reporters and interviewers?; is sponsorship worthwhile?; how do I communicate with my employees?; do I need an in-house PR department?; do I need a PR consultancy?; is corporate advertising necessary?; how do I conduct good customer relations?; how do I educate the market?; how does PR relate to marketing?; how do I deal with opinion leaders?; how do I handle financial relations?; how an political PR help me?; what can I do about community relations?; how can PR held me export?; how do I use PR in a crisis?; why do I need research?; how do I evaluate PR results?