| 000 | 00848nam a22001817a 4500 | ||
|---|---|---|---|
| 005 | 20250811110539.0 | ||
| 008 | 250811b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780759103429 (pbk) | ||
| 040 | _cUE-CL | ||
| 082 |
_a930.380 _bM3413 |
||
| 245 |
_aMarketing heritage : archaeology and the consumption of the past _c/ edited by Yorke Rowan and Uzi Baram |
||
| 260 |
_aWalnut Creek : _bAltamira Press, _c2004 |
||
| 300 | _ax, 315 p. | ||
| 505 | _a1. Part I: Introduction 2. Part II: The Legal and Historical Context for Marketing Heritage 3. Part III: The Past as Commodity 4. Part IV: Archaeology in the Global Age 5. Part V: Representing the Past 6. Part VI: Archaeologists and the Marketing of Heritage | ||
| 650 | _aHeritage Tourism--Marketing Archaeology--Public relations | ||
| 700 | _aYorke Rowan and Uzi Baram. | ||
| 942 | _cBK | ||
| 999 |
_c24548 _d24547 |
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