| 000 | 00737nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20250811111523.0 | ||
| 008 | 250811b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780750663182 (pbk) | ||
| 040 | _cUE-CL | ||
| 082 |
_a930.380 _bH4251 |
||
| 100 | _aMisiura, Shashi | ||
| 245 |
_aHeritage Marketing _c/ Shashi Misiura |
||
| 260 |
_aNew York : _bRoutledge, _c2020 |
||
| 300 | _axii , 280 p. | ||
| 505 | _a1. Heritage marketing - an introduction 2. Environmental factors 3. Market segmentation and target marketing in the heritage industry 4. The marketing mix and heritage tourism 5. The marketing mix and food and drink heritage 6. Company heritage marketing | ||
| 650 | _aHeritage | ||
| 650 | _aMarketing | ||
| 942 | _cBK | ||
| 999 |
_c24547 _d24546 |
||