| 000 | 01338nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c21972 _d21972 |
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| 005 | 20230117095644.0 | ||
| 008 | 230117b ||||| |||| 00| 0 eng d | ||
| 020 | _a81-204-0833-0 | ||
| 040 | _cUE-CL | ||
| 082 |
_a384 _bSa568 |
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| 100 | _aSandhu, Anoop Singh | ||
| 245 |
_aTextbook on Agricultural Communication : Process and Methods _c/ Anoop Singh Sandhu |
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| 260 |
_aNew Delhi : _bOxford & IBH Publishing Co. Pvt. Ltd., _c1993 |
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| 300 | _a213 p. | ||
| 650 |
_aAgriculture - Communication - Concept _xTheories - Models |
||
| 942 | _cBK | ||
| 505 | _aTable of Contents Preface Part I: Agricultural Communication 1. Conceptual Framework 2. Meaning and Nature of Communication 3. Defining Communication Effectiveness 4. Communication Theories and Models 5. Communicator 6. Message 7. Channels of Communication 8. Audience or Receivers 9. Relationship in Communication 10. Mass Communication 11. Communication Media and Technologies 12. Key Communicators Part - II: Extension Teaching Methods and Audio-Visual Aids A. Extension Teaching Methods 1. Meaning, Nature and Classification B. Audio-Visual Aids 1. Meaning and Nature of Audio-Visual Aids 2. Graphic Aids 3. Projected Aids 4. Other Aids: Objects, Models and Mock-Ups 5. Planning an Effective Communication Strategy Biography Index | ||