| 000 | 00836nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c21436 _d21436 |
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| 005 | 20220613182316.0 | ||
| 008 | 220613b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780078028793 (pbk) | ||
| 040 | _cUE-CL | ||
| 082 |
_a658.8 _bM9177 |
||
| 100 | _aMullins, John W. | ||
| 245 |
_aMarketing management : a strategic decision-making approach _c/ John W. Mullins & Orville C. Walker, Jr. |
||
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bMcGraw Hill Publications, _c2013 |
||
| 300 | _a547 p. | ||
| 650 | _aTechnology--Marketing--Management | ||
| 942 | _cBK | ||
| 505 | 0 | _a1. The role of marketing in developing successful business strategies 2. Market opportunity analysis 3. Developing strategic marketing programs 4. Strategic marketing programs for selected situations 5. Implementing and controlling marketing programs | |