| 000 | 00823nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c21425 _d21425 |
||
| 005 | 20220627150331.0 | ||
| 008 | 220613b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789673498536 (pbk) | ||
| 040 | _cUE-CL | ||
| 082 |
_a658.8 _bK8487 |
||
| 100 | _aKotler, Philip | ||
| 245 |
_aMarketing management _c/ Philip Kotler & Kevin Lane Keller |
||
| 250 | _a15th ed. | ||
| 260 |
_aMalaysia : _bPearson Malaysia, _c2020 |
||
| 300 | _a750 p. | ||
| 650 | _aTechnology--Marketing--Management Europe--Internet marketing--Consumer behavior | ||
| 942 | _cBK | ||
| 505 | 0 | _a1. Understanding marketing management 2. Capturing marketing insights 3. Connecting with customers 4. Building strong brands 5. Creating value 6. Communicating value 7. Delivering value 8. Conducting marketing responsibly for long term success | |